Winning deals still requires the founder or sales leader
Leaders still need to parachute in when a deal gets complex, buyers push back, or next steps are unclear. The team can win, but the winning pattern is still trapped in a few people's heads.
GTM Strategy, Enablement & Ops for fast growing B2B SaaS
I work alongside founders, revenue leaders and GTM teams to translate growth targets into effective, repeatable field execution.
Embedded go-to-market help to deliver real revenue results
Availability from JulyHow we work
This is decidedly not a fractional CRO arrangement.
This is hands-on revenue strategy, enablement and operations support. I work with ambitious B2B SaaS leaders and their teams to set strategy, make intelligent GTM decisions and then, most importantly, roll up my sleeves and help them deliver.
That mix is the point: senior enough to shape the strategy with you, close enough to the work to make it happen. You get the thinking and the doing from one partner, all supported by the latest AI-empowered approaches.
Included in every engagement
- An upfront diagnostic that shows where opportunities are in your GTM and where to act first
- Hands-on support on your live deals, in the work with your team
- Enablement assets like playbooks, talk tracks, competitive material your reps can actually use to win more deals
- Strategic programs rolled out or rebuilt, from onboarding to sales methodology and forecast discipline
- Text access on Slack or Teams for deal support and fast decisions right where the work happens
From $9,500 / month + GST
I had the pleasure of working with Nathan as we were scaling our sales efforts, and the difference he made was night and day. He broke down complex sales concepts into simple, actionable steps. His ability to tailor his approach to our business made everything stick.
Luke Kelleher Co-Founder, Sophiie AI Working with Nathan was a dream. He was instrumental helping us at MagicBrief level up our GTM and sales operations through consistent feedback and refinement on our messaging and targeting. Invaluable to us levelling up.
Dan Nolan Founder, MagicBrief Nathan has brought structure and momentum back into our sales team. His approach to embedding MEDDPICC, improving negotiation, and experimenting with new techniques has lifted the team's performance and mindset.
Jane Tria Chief Revenue Officer, EzyCollect Trusted by founders, CROs, and revenue leaders building the operation to carry their next stage of growth.
Where leaders usually feel the pain.
Pipeline looks healthy until it suddenly isn't
Stages move because reps feel good about a deal, not because the buyer has done anything. The risk that was there all along reaches the forecast too late to act on.
Onboarding is measured with consumption
New reps sit through sessions, shadow calls, and reach month three before anyone can honestly say whether they're in a place to reliably win business and hit quota.
Managers know what good looks like, but coaching keeps slipping
1:1s drift into status updates. Pipeline review turns into a readout. Coaching happens when there's time, which usually means it doesn't happen at all.
The next growth bet needs more than a plan
A new segment, an enterprise push, a pricing change, or a hiring wave can be exactly the right move. The real question is whether the team can execute it cleanly once the plan is set.
Make your GTM engine sharper every week.
We focus our energy where it will make the biggest difference to your revenue motion and to the team running it.
Example one
Focused stage-conversion uplift
Most deals leak between stages, not at close. When discovery, demo, follow-up don't connect, conversion stalls even when the product is strong.
We lift stage conversion by rebuilding those moments: sharper discovery & qualification, demos designed to move buyers forward, and follow-up that carries through to contract.
- Discovery prompts
- Shared demo flow
- Follow-up templates
Example two
Accelerating onboarding & ramp
Hiring only gets you to your number if reps can run the sales motion effectively and repeatedly.
We rebuild onboarding for success: scorecards, certification to prove readiness, and ramp checkpoints tied to leading indicators and then lagging commercial metrics.
- Redesigned onboarding program
- Commercial readiness
- Live Certification
Example three
Building disciplined GTM operating rhythms
GTM teams in the scaling phase often lack the repeatable, disciplined processes that actually deliver sustained results over time.
We help set clear stage exit criteria, manager inspection practices, deal coaching and forecasting processes that drive long term success.
- Stage exit criteria
- Rhythm of business
- Forecast discipline
What else can we do?
More GTM work we can take on
Lift RGA with AI transformation
Sales process improvements
Pitch & Demo refinement
Lift discovery and qualification standards
Sales methodology rollout & adoption
Product launch enablement
Forecast and pipeline inspection discipline
Manager coaching & support
GTM tool implementation
If this sounds familiar, let's talk.
Get in touch for a low-pressure, no-obligation conversation about where your go-to-market and revenue opportunities are today, and to find out if we can help.
What is it like working together?
Product launch enablementManager coachingStage and CRM updates
Example only
Week 1 GTM diagnostic
Kickoff workshop
Explore the growth priorities, team context, diagnostic inputs, and where the GTM motion is getting stuck.
Data collection
Collect and share CRM exports, pipeline reports, call recordings, decks, onboarding material, and current stage definitions.
Team interviews
Run individual and small-group sessions to hear first-hand where deals, handoffs, coaching, and ramp-up are getting stuck.
Research and synthesis
Review interviews, CRM evidence, sales materials, competitive context, and external research to find the issues the diagnostic needs to explain.
Diagnostic report
Write the GTM diagnostic: findings, evidence, recommended priorities, trade-offs, and the questions to resolve in the first review.
Week 2 Alignment and first work
Diagnostic review
Walk through the written report, pressure-test the findings, and discuss the priorities most likely to move revenue.
Leadership review
Review the diagnostic internally, resolve priorities, and share clarifications before the engagement direction is locked.
Direction confirmed
Confirm the first workstreams, owners, cadence, and deliverables we’ll start building together.
Business as usual
The team keeps the usual sales work moving while the first examples and working materials are prepared.
Launch workstream kickoff
Bring together the people closest to product, sales, and revenue operations to define the launch audience, buyer problem, sales motion, and tracking needs.
Week 3 onwards Embedded operating rhythm
Stakeholder one-on-ones
Meet with managers and key stakeholders to understand current coaching habits, priorities, and the first support moments to set up.
Launch asset build
Draft the first sales materials from the kickoff inputs: positioning notes, discovery prompts, objection handling, demo guidance, and field reference points.
Launch asset review
The team reviews the initial launch asset materials while the CRM and stage updates are explored.
Exit criteria meeting
Work through the first sales-stage updates, exit criteria, and the decisions needed to turn them into a useful working draft.
End-of-week progress
We send a short progress report on the work underway, what moved forward, and what needs attention next.
What clients have to say.
Nathan was a real asset to our team. He helped drive adoption of our sales framework and trained people to use it confidently in real conversations. His training was effective and helped the team capture information more consistently and follow through. The team resonated strongly with Nathan's communication style. He is clear, grounded, and easy to engage with, which made the training stick.
Mark Condina Founder, Mass Dynamics
Working with Nathan was a fantastic experience. I came to him as my business was growing and I lacked fundamental experience in B2B sales. I like to think of it as 'selling in spite of myself'. In our first consultation, Nathan gave me a crash course on B2B sales and some action items. It made an immediate difference. Every session thereafter has been the same.
Dylan O'Brien Founder & CEO, BePrepared
Nathan has an outstanding grasp of the B2B SaaS sales process. We recently launched a SaaS product and engaged Nathan to review our sales collateral, refine our sales process, and provide coaching on our active deals. After completing Nathan's program, the difference is night and day. We are now confidently moving prospects through a well-structured sales process with clear next steps and better conversion.
Marija Petkovic Founder & CEO, Energy Synapse
I have had the pleasure of working with Nathan on a development training program for our Client Success team. Nathan designed a custom workshop program for an in-person session that was tailored to meet our requirements and addressed our focus areas and pain points. He has the experience to connect with his audience and adjust his content delivery to ensure maximum impact and engagement.
Natalie Savkoski Director, Client Success, Reward Gateway
Nathan was awesome to work with and helped us achieve great results in building our commercial sales process. He brought a great set of industry knowledge and was adaptable to fit the needs of our business whilst changing very quickly. Couldn't recommend him more!
Jono Herman Co-Founder, Earlywork
Working with Nathan has been a real pleasure! We approached Nathan to help us set up better systems and processes to ensure our sales team continues to have the best foundation to work from. Nathan was thorough in making sure that he had the best understanding of our particular business, before making recommendations on how we can constantly fine tune our approach to sales.
Anthony Peixoto CS Director, GradConnection
I had the pleasure of working with Nathan as we were scaling our sales efforts, and the difference he made was night and day. He broke down complex sales concepts into simple, actionable steps. I am fortunate to be able to have Nathan as a key mentor of mine. His ability to tailor his approach to our business made everything stick. Couldn't recommend him more!
Luke Kelleher Co-Founder, Sophiie AI
Working with Nathan was a dream. He was instrumental helping us at MagicBrief level up our GTM and sales operations through consistent feedback and refinement on our messaging and targeting. Nathan was endlessly helpful also on our product positioning with specific insights of who to target and when. Invaluable to us levelling up!
Dan Nolan Founder, MagicBrief
Nathan has brought structure and momentum back into our sales team. His approach to embedding MEDDPICC, improving negotiation, and experimenting with new techniques has lifted the team's performance and mindset. He's helped the team adopt stronger sales frameworks, sharpen their negotiation skills, and build confidence to perform at their best.
Jane Tria Chief Revenue Officer, EzyCollect
Hi, I'm Nathan.
I've spent my career in go-to-market, from selling on the floor to leading enablement at scale, with time at technology companies like Apple, Samsung, and LinkedIn along the way. Most recently I scaled enablement at UpGuard as the revenue team grew from a field team of fewer than ten to a revenue organisation of more than a hundred.
Across that time I've worked just about every touchpoint in the motion, from first contact to (re)contract. I started ReadyGTM to help founders and early-stage revenue leaders bridge the gap between their strategy and the execution needed to deliver the results they want.
The work is hands-on. I sharpen the sales story, rebuild the moments buyers actually feel, make onboarding prove a rep is ready, and establish practices that drive sustained discipline where it matters.
My job is to take what your best people already do and turn it into shared standards, sharper assets, cleaner pipeline inspection, and coaching habits that keep working long after I've left.
Nathan Clark Founder, ReadyGTM
Who this works for.
Good Fit
- B2B SaaS with revenue and an active sales motion.
- Sales cycles from 1-week to 12-months+
- Founder-led or lean revenue teams looking to grow.
- Messaging, onboarding, pipeline, or coaching feels inconsistent.
- You want implementation, not advice from the sidelines.
Not the Right Fit
- Pre-revenue or still proving demand for the product.
- Lead volume or product-market fit is the real issue.
- No one internally sees a need to change.
- You want a workshop without rollout or adoption.
- You can't share CRM, calls, assets, or team context.
Questions teams usually ask.
Are you a fractional CRO?
No. We don't believe in Fractional CROs. A true revenue leader is full-time and wishes they had another 40hrs a week get more done. We work alongside whoever currently owns revenue, helping them deliver on all of the things they wish they could get done but couldn't otherwise.
Is this enablement?
It draws on revenue enablement, RevOps, and advisory, but it isn't a curriculum or an LMS rollout. Our work shows up in live deals, pipeline reviews, product launches, onboarding programs, sales assets, and whatever is needed to drive real revenue results.
We already have a CRO or VP. Does this still make sense?
Often yes. A good CRO or VP is usually short on bandwidth and short on a senior operator who can go into deals, help managers, or turn strategy into weekly execution.
How embedded are you?
Deeply. The best engagements feel like you have someone truly part of the team: close enough to drive the work, but detached enough to stay objective, spot patterns, and say what needs to be said.
What is the first step?
Book a conversation. If we're not the right fit, we'll say so and point you somewhere better.
How many days a week do you work with the team?
Most engagements involve the equivalent of 1.5-2 days of work each week, spread across the rhythm of your revenue team. Sales and GTM work does not fit neatly into one fixed day, so support stays available across the week where it is most useful. That said, we usually agree on a primary day for project-based delivery and meetings, so there is still a clear rhythm, certainty, and reliability.
Writing
Notes on how B2B SaaS teams actually scale: what works in deals and pipeline meetings, what falls apart in onboarding and forecast, and where the conventional advice gets it wrong.
You Don't Want a Part-Time CRO
Revenue leadership should stay inside your company. But bring in specialist support around the person who owns the number, rather than renting an executive.
Read the articleYour demo has one job
A demo isn't there to show the product. It's there to move the buyer forward in their buying process and yours. Everything else is a tour.
Read the articleBuild the revenue motion for your next stage of growth
Get in touch for a low-pressure, no-obligation conversation about where your go-to-market and revenue opportunities are today, and to find out if we can help.
Book a conversation